Summary

Below are several essential objectives to accomplish utilizing Google Analytics, which can enhance the performance and insights of your digital presence:

  • Set up a Google Analytics account
  • Add a View to get more accurate results
  • Understand how Google Analytics organizes data
  • Set parameters for a report
  • Interpret the Audience reports
  • Interpret the Acquisition and Behavior reports
  • Understand various parameters available for analyzing Audience reports
  •  Understand the Active Users Report
  •  Understand the Lifetime Value Report
  • Understand the Cohort Analysis Report
  •  Understand the Benchmarking Reports
  •  Understand the Users Flow Report
  •  Understand segments and the benefits of using segments
  •  Understand and use system segments
  •  Create custom segments
  •  Use advanced options for custom segments
  • Import Segments
  • Managing Segments

Basic Tips

  • Account > Property > View is the hierarchy sequence of a Google Analytics Account
  • A Tracking ID needs to be placed on your website for Google Analytics to start collecting visitor data for your website
  • You should set up another view and apply a filter to eliminate internal traffic from being tracked in Google Analytics
  • The Tracking ID is  found in Admin > Property > Tracking Info,  for a property
  • The sequence of ‘The Marketing Funnel’, which is used throughout Google Analytics to organize data is: Acquisition > Behavior > Conversions
  • Someone visiting your website is not an example of conversion. An example is “A visitor purchasing on your site”
  • The Bounce rate is the metric that gives us a percentage of visitors only visiting one page on our website
  • The audience section of Reports will give you the most information about the characteristics of your website
  • The Organic Search channel indicates how much traffic comes from visitors selecting your site from search engine results after entering a keyword or phrase visitors

 

 

Digging Deeper into Audience Reports in Google Analytics

  • You can set the date range, the desired metric(s), and segment(s) in a Google Analytics report
  • The Realtime Active Users report shows how many visitors are currently on your site
  • Lifetime Value Report is helpful in predicting the value of a user
  • Cohort Analysis Report summarizes activities over time on your website
  • Both Lifetime Value Report and Cohort Analysis Report are helpful when analyzing the effectiveness of a campaign
  • The Channels Benchmarking report compares your site’s performance to the industry standard
  • The User Flow Report gives you a visual presentation of where visitors go upon entering your site
  • Users Flow report show the following: which page the visitor is on when he/she exits your site,  what pages visitors enter your site on, what pages a visitor visits on your site

Analyze Website Visitors with Google Analytics Segments

  • The three levels of segments are: session, user, hit
  • The maximum number of segments you can use on a report is 4
  • Shared segments, System segments, and Custom segments are some options in the segment builder
  • System segments are pre-built segments already in Google Analytics
  • Users who complete a purchase, Sessions that include a view of a specific page,  and Users from a specific country  are examples of a custom segment
  • ‘All Users’ is the default segment and a system segment in Google Analytics
  • Conditions can be used to create custom segments, not to be applied only to a system segment
  • A filter can be set to exclude a condition
  • Filters can be applied to users segment and session segments
  • You can apply up to 20 filters to a custom segment
  • Segmenting users and/or sessions according to sequential conditions
  • Imported Custom Segments can be edited to better meet your needs

The present report provides actionable insights and expert guidance to help you optimize your Google Analytics performance. However, if you’re seeking more comprehensive solutions tailored to your unique business needs, we invite you to connect with our team. We can deliver customized Google Analytics projects that drive real results for our clients. Get in touch today to explore how we can help you achieve your digital goals.